Tofugear has partnered with Rakuten Insight on a research study into the digital consumer in Asia. We have surveyed over 6,000 consumers across 12 markets in Asia to come to a comprehensive analysis of the shopping habits of today’s connected consumer – be that online, in stores or even through online marketplaces.
- How to get the customer experience right for today’s empowered consumer
- How Gen Z, millennials & Gen X differ in their shopping behaviours
- The preferences & frustrations of Asian consumers when they shop in stores, online or through online marketplaces
- What the state of loyalty is and how shoppers can become more loyal