The Digital Consumer in Asia 2018 Report

Tofugear has partnered with Rakuten Insight on a research study into the digital consumer in Asia. We have surveyed over 6,000 consumers across 12 markets in Asia to come to a comprehensive analysis of the shopping habits of today’s connected consumer – be that online, in stores or even through online marketplaces.

  • How to get the customer experience right for today’s empowered consumer
  • How Gen Z, millennials & Gen X differ in their shopping behaviours
  • The preferences & frustrations of Asian consumers when they shop in stores, online or through online marketplaces
  • What the state of loyalty is and how shoppers can become more loyal
     

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