Solution

Anti-Counterfeiting

Build and maintain customer trust using the power of blockchain and IoT.

Detect counterfeits within your supply chain with product intelligence

Suitable for:
  • Luxury retail
  • Department stores
  • Small retail stores
  • Pop-up stores
  • Supermarkets
  • E-tailers
  • Wholesale stores

Easily identify undesirable patterns in your logistics network and give customers the power to authenticate your products.

Counterfeit goods can enter even the most legitimate supply chain at any point, and for many retailers, it can be difficult to track the movement of genuine products across the world. By utilising the power of Blockchain and IoT, we can make widespread tracking and security of individual items feasible. 

Safeguard the credibility of your brand by providing staff and customers with the transparency to see each item’s journey in your supply chain and validate its authenticity before and after purchase.

Anti-Counterfeiting Features

Technology-driven product authentication

Technology-driven product authentication

Secure NFC chips with unique identifier

Secure NFC chips with unique identifier

Data records from each link in the supply chain

Data records from each link in the supply chain

Product origin and ownership tracking

Product origin and ownership tracking

Customer engagement features via other Tofugear technologies

Customer engagement features via other Tofugear technologies

Digital commerce compatible

Digital commerce compatible

Leading the future of retail

As a unified commerce platform, Tofugear is supported by a vast network of partners across the globe to create modern retail experiences in the APAC region. Leveraging a harmonious integration of retail processes and systems, we provide business transparency and seamless customer experiences.

How Anti-Counterfeiting helps retailers to sell

anti-counterfeit system scanning items

Build consumer confidence in your brand

Allow customers to authenticate your product and learn about your supply chain through their own smartphones, so you can establish and maintain a whole new level of trust with them.

Unlock new streams of retargeting and remarketing

By connecting anti-counterfeiting features with a CRM platform, analyse customer behaviour trends previously unattainable to CPG brands.

Create a seamless omnichannel experience

Anti-counterfeiting can be integrated with mobile shopping apps, connected stores and more – allowing customers to call for store associate assistants, make payments from their mobile device, and receive AI-powered recommendations.

How Anti-Counterfeiting helps retailers manage

anti-counterfeiting stock check and logistics

Standardise identification

Reduce the need for training appraisal specialists by centralising product authentication into one platform accessible by all of your staff.

Optimise your supply chain

Use data from the product’s journey (through manufacturing, distribution, transportation and sale) to inform business decisions on logistics and process efficiencies.

Deploy securely at scale

Leverage best-in-breed verification, cybersecurity and global cloud coverage to ensure authenticity and data privacy while deploying it across your organisation.

Interested in adding Anti-Counterfeiting technology to your supply chain?

Other Solutions

Make the most out of product NFC chips with our other Tofugear technologies. Anti-counterfeiting can integrate with other offerings to create a seamless and highly personalised shopping experience for your customers.

Products enabling this solution

We offer a number of product packages with various technologies suited to different types of retailer setups. Find a product that suits your business or reach out for customised plans.