Insights, beacons, BLE, bluetooth, customer journey, future of retail, Interview, marketing, proximity, retail

Proximity Marketing: Are You Shining a Light In The Dark?

“Beacon-enabled campaigns have an average click-through rate of 60%, compared with traditional campaigns like email marketing at 2%.” - Business Insider
Posted by Harry Wong on May 25, 2017

The Digital Payment Landscape in Hong Kong

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Events, FutureOfRetail, Interview, retail asia expo

Retail Asia Expo: 5 Minutes With Michelle

This brief was published here on 19th May, 2017 by Diversified Communication for Retail Asia Expo 2017 in Hong Kong.
Posted by Harry Wong on May 19, 2017

AI, Chat-bots, CX, FutureOfRetail, Interview, retail

Hello, bot – How everybody will be talking to (and about) AI

Carson McKelvey, Managing Partner at Tofugear, was featured on 'Marketing Interactive' talking about the future of using chat-bots. He shared his..
Posted by tofugear on Feb 21, 2017