As Head of Research at Tofugear, Philip provides insight on how retailers are adapting their digital strategies to target the connected consumer. Prior to relocating to Hong Kong, he led Retail Week’s research team in London, researching the tech and ecommerce strategies of the UK’s leading retailers.
Three reasons why retailers in Asia are upgrading their ecommerce platforms
There are currently almost an endless array of technologies and innovations that retailers can invest in as they look to future-proof their business and meet the expectations of the next generation of customers. But when Tofugear surveyed retail..